Chris Brignole, a Regency sales representative, was featured in Print Solutions magazine as one of six “Rising Stars” in the print field. Chris joined Regency in 2012 and quickly built a customer base.
But, Chris doesn’t introduce his products and services up front in the sales process, instead, he asks questions to discover a customer’s needs and then presents ideas on how to best solve those needs.
Chris said, “If you can act as a consultant and get to the root of what the problem is, and then come back with a tailored solution, that’s the only way to build trust and loyalty over time. Customers are looking to buy solutions to problems, not individual products. If you don’t develop that trust, you’ll never get in a position to truly help.”
He’s excited to be a part of a company that is energetic, creative and motivated, constantly trying new approaches and technology. He also predicts a bright future for the industry as a whole. “There will be more integrations across platforms, as a company like mine can handle lead generation, mailing programs, text programs, tracking, ROI and payments,” he said. “We handle the logistics so our customers don’t have to find 10 different companies and string projects together. That is, I believe, the future of print — one element of larger, more effective campaigns.”
It’s an honor to have a Regency associate included in Print Solutions featured stars. Matt Sanderson, Executive Vice President, PSDA, said, “Each year, PSDA’s research on our industry’s leaders provides a window to the future. Regency’s presence as one of the fastest growing distributors is a testament to the strength of their value proposition as well as to the power of the reseller model which is highly valued in today’s marketing suite.”